TheMerchantsGuide.com Releases Understanding Merchant Account Fees
Gives Web Merchants and Direct Marketers Insight into New Credit Card Rules.
Boston, MA (April 23, 2009) TheMerchantsGuide.com announced today that it has released the third edition of Understanding Merchant Account Fees. According to the publisher, this primer is the only comprehensive guide available that provides Direct Marketers and Web merchants with the expertise to understand and optimize merchant account costs.
Merchants selling products and services directly to consumers and other businesses rely heavily on credit cards to receive payment. Prior to going public, the two largest U.S. credit card associations, Visa® and MasterCard®, began releasing detailed information on the fee structures of their networks. According to MerchantsGuide.com principal, Mike Shatz, “Although this new openness was welcomed, merchants soon learned that the rates and guidelines were complex.” Shatz goes on to say, “There are over 250 Interchange rates, of which only a handful apply to Card-Not-Present purchases. Reconciling these fees, along with a multitude of other fees merchants typically see in their statements, is inherently hard to master. This can make it hard for Direct Marketers to control payment processing costs.”
Understanding Merchant Account Fees (formerly Understanding Interchange) was created to condense the details of this complex environment into a manageable reference that direct merchants can use to help manage their credit card operations. The guide presents an overview of the different credit card systems, thoroughly illustrates the math behind common fees, and provides a summary of the operational requirements for direct marketers to receive the best possible Interchange rates. This latest edition also discusses:
- How merchants should interpret and react to the new Association fees and rule changes that became effective this April.
- How increases in the popularity of credit card rewards programs are affecting merchant fees.
- How some of the recently announced Interchange rates can actually lower merchant fees.
The book includes dozens of computational examples and a companion spreadsheet to help merchants become proficient with these concepts. Understanding Merchant Account Fees is intended for merchants of all sizes. The primer also serves as a useful training resource for companies operating within the credit card industry itself. The 80-page guide is available exclusively through TMG’s Web site at www.TheMerchantsGuide.com. The electronic book retails for US$69.95, and may be licensed at a discount in quantity.
About The Merchant’s Guide:
The Merchant’s Guide provides Direct Marketers and Web merchants accepting electronic payments with methods to lower fees and improve revenues by publishing the informative training guide: Understanding Merchant Account Fees. Focusing on the topics of merchant accounts, payment processing fees and credit card interchange, Understanding Merchant Account Fees is ideal for merchants who process payments using Card-Not-Present models including electronic commerce, mail order, telephone order, catalogs, continuity programs and direct response media.